Wyoming West Designs had its origins in 1993 by launching the brand of Cowboy Up® and Cowgirl Up® into the western apparel market. The brand Cowboy Up® and Cowgirl Up® gave the young country & western consumer an opportunity to identify with a brand that fit his or her active outdoor lifestyle.

Since its inception, the company has expanded it’s brand concepts by forming strategic partnership licensing agreements along the way, becoming an important part of American pop culture and the destination brand for western-savvy consumers.

Today, Cowboy Up® and Cowgirl Up® are a dominant lifestyle apparel brand for a wide range of customers. The brand has expanded its appeal beyond western wear and has become a brand that appeals to an urban audience.